Move It

Introduction

Businesses that use digital platforms to address logistical issues are becoming more and more

popular in this technologically driven era. Move It, a tech-enabled moving and transportation

company that is making waves in Pakistan, is one of these. Notwithstanding obstacles, the

business has distinguished itself in the market with its creative method of bringing together

suppliers, movers, and transporters. In an attempt to raise capital to support its ambitious

expansion objectives, Move It recently pitched its company idea on Shark Tank Pakistan.

Company Overview

Move It, with a total income of 60 crores over the last three years, has become a major force in

Pakistan’s logistics sector. The app-based platform offers customized solutions to both

business-to-business and individual clients by connecting a large network of 200 merchants and

3,000–4,000 truckers. The business is currently losing money nonetheless and plans to address

this issue by expanding geographically and obtaining strategic finance.

The Pitch

Move It aimed to raise more money during its Shark Tank Pakistan pitch in order to maintain its

business and carry out its intentions to relocate to Saudi Arabia. Prior to this, the company has

raised 17.5 crores since 2021, including 5.5 crores four months ago. Intrigued by Move It’s

mission and performance history, the sharks asked important concerns concerning the

company’s operational viability, ROI, and valuation.

The Ask

Move It presented the sharks with an investment opportunity, highlighting the possibility of their

migration plan and the strong network they have built in Pakistan. The main goal of the funding

was to help the business expand to Saudi Arabia, where it hopes to find a more profitable

market. The relocation plans, however, sparked questions about whether Move It could continue

to operate in Pakistan or provide local market-focused investors with profits. They requested 5.5

crore rupees for 2.5 percent equity.

The Business Model

Move It’s business strategy centers on bringing together logistics chain participants, providing

services to both individual users and business-to-business clients via an app-based platform.

Major players like Carrefour, Daraz, and Foodpanda choose the organization because it offers

businesses specialized relocation and transportation options.

Valuation

Given the losses, many sharks thought the company’s valuation of 18 crores with a 10%–11%

profit was unsustainable. It is costly, and there is no quick return on investment. Potential

investors were skeptical due to the company’s high value and unclear profit trajectory, despite its

impressive sales history and innovative platform.

Final Decision

Together, the sharks rejected Move It’s pitch for a number of reasons. They were unable to

match the company’s financial expectations and future orientation, despite acknowledging its

efforts and promise.

Reasons Behind the RejectionHigh Valuation: Considering the company’s continuous losses, the suggested valuation did not

reflect its actual financial situation.

Long-Term Business Prospects: The pitch concentrated mostly on future growth, with little

attention paid to attaining short-term profitability.

Lack of ROI: Sharks looking for faster financial advantages were not drawn to the proposal

because there was no obvious rapid return on investment.

Relocation to Saudi Arabia: Because Shark Tank Pakistan concentrates on local companies, the

sharks were reluctant to invest in a company that intended to move its main activities outside of

Pakistan.

B2B Model Difficulties: A B2B-focused approach is still difficult to extract significant value from,

which erodes investor confidence even more.

Future of Move It

Even with the rejection, Move It has a bright future. The company is well-positioned for success

in the Saudi Arabian market thanks to its creative logistics strategy and well-established

network, where the move may open up a number of lucrative prospects. Even though Shark Tank

Pakistan’s investment request was unsuccessful, the experience taught it important lessons to

improve its strategy and business model. Move It may yet realize its goal of being the area’s

premier tech-enabled logistics platform if it keeps concentrating on streamlining its business

processes and allaying investor worries.